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Reaching the Mobile Consumer: Thinking Outside the Desktop


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With the increasing mobility of devices, a business needs to be able to be wherever the clients are.

Cutting the Cord

We are leaving behind an internet of places. We no longer have to be at home or at work to access our email, nor do we even need to find a place with Wi-Fi when our own devices can often do the trick. Even without Wi-Fi, a Smartphone, tablet, or phablet is a permanent passenger in many a backpack or briefcase and 3G or 4G-LTE networks abound in most areas. Market share of the mobile device market is skyrocketing, with such items like Samsung’s new Galaxy Note 3 Android-based phablet shipping 10 million units in the two weeks since its release, according to Tech in Asia. Even devices like smart watches are poised to enter the market, either as stand-alone units or as accessories to our other mobile lifestyle accessories. Business Insider forecasts potential sales of these items alone, will reach 91 million units by 2018 – just four years from now. The operating system of the smartphone from banded organizations like Sony as well as Samsung can aid in the process of building a website. One can easily choose the code as these smartphones are made using the best technology. The website would definitely meet the needs and requirement of your business.

Taking it on the Road

In the forefront of e-commerce, mobile website design is becoming more important as people untether themselves from their desktops and laptops, accessing the Internet and all their relevant services via powerful tablets and phones. While the mobile shopping market might not strike most business owners as overlooked, most web-based stores stop at the desktop-oriented browser, or do not offer the functionality and responsiveness needed to persuade the customer that it’s worth the bother. Understandably, the design dollars have historically been invested where the most people would do their shopping; sitting at a desk, or in a place with a Wi-Fi hookup for their laptop, via one of the desktop browsers like Explorer, Safari, Firefox, or Chrome. However, in a fast-developing world of mobile devices, the business owner has to reach that customer, and let that customer know that they are just a tap and swipe away.

Taking it on the Road

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As with most technology, the more widely available a given item or service can be made, the lower the cost. In this area, mobile web design is no different, and as the market for mobile expands, so does the availability of design services. With most small-business owners keeping a tight grip on that bottom line, the payoff may be found in premade mobile website templates, capable of fulfilling all the eCommerce functions of their desktop-oriented cousins. Top design functions can include newsletter or blog integration, submenus, drop-down dialogue menus, shopping cart integration, and most if not all of the responsiveness of a regular website. A pre-made template offers beginning site-makers a chance to have a professionally designed, brandable website for a fraction of the cost of a custom-made design.

The Internet is Not a Pet Rock

There was once a time when revolutionary innovations in the sharing and dissemination of information were deemed to be no more than passing fads. From the Gutenberg press to television, and even to the emergence of the Internet, communication and commerce have adapted their business models to the emergent technology, and learned to work with it, or have seen their business stumble or even fall. As quickly as the mobile Internet has evolved, the business owner who wants to expand their customer base needs to take into account not only the Internet as it is, but as it may come to be. Now, think about this for a second; did you Google smart watches when they were mentioned in the second paragraph?

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