Unravel the Best Mobile eCommerce Platform
The power of eCommerce is booming and continually growing every day, as more consumers are finding better deals online and shopping smarter. With an estimated $10 billion dollars being spent through PayPal alone in 2012, it’s no wonder businesses are competing at every opportunity for just a small proportion of that.
In order to compete online though, you’re going to need to bring a super reliable, high speed, and unique website design that offers versatile usability. You can only do that when you’re powered by technologically advanced eCommerce solutions.
Gone, too, are the days when you had to employ a team of IT consultants to bring your business online. With the super efficient and easy to use shopping cart systems, small businesses can find both super-charged hosted eCommerce platform strong enough to counterblast your competitors and boost your sales, as well as some great open source shopping cart systems.
With a little knowledge on PHP, there’s plenty of customizations you can do to open source carts, but you’re best option is to go with a hosted solution.
That gives you the total package. From domain name registration, to click-of-a-mouse customizations, with a fully backed up database, that’s fully compliant with PCI (Payment Cards Industry) requirement, ensuring all your customers’ details are fully secured and confidential at all times.
Another feature you’d be wise to use from the start, is email marketing. You can find hosted shopping carts that are fully integrated with auto-lead generating performed for you. Your customers insert their email address for their eReceipt to be delivered to, and you can then follow up with email newsletters, voucher codes, a 2-for-1 special, an introductory offer when you launch a new product. You can do a ton, once you have it setup.
A few key features to be on the lookout:
- Maximized sales with cross promotions of related products
- Product filters to narrow down choices: less is often more
- Allow visitors to leave reviews and ratings: Make sure you can moderate though
- Offer the ability to zoom in on product images: Pop up image features are best
- Integrated email generation from customer transactions
- Capable of managing your newsletters for repeat business
- Discount code compatibility
- With a very smart search function being crucial
Search function should be a priority
The search function is going to be one of your top priorities. It’s how customers will find what their looking for. If they type in “jumpr” instead of “jumper,” you don’t want “no results found.” Especially if your store’s chalked full of sweaters. Superior search functions use a database of common misspelled words, to know what a visitor wants, even if there’s a small typo. In addition, when someone searches for a ladies sweater, your site should be programmed to know “ladies sweater” is similar to cardigans
Therefore, if there’s nothing your visitor finds from the initial search, there’s going to be related items featured, which will appeal to them.
Vital part of your success
Selecting the right platform to manage your online sales is crucial to turn a stale site into a customer driven, profit generating shopping website, which puts you in the forefront, giving your customers a great shopping experience that has them coming back to your store repeatedly.